Why do you think complex offers are better? How did Chipotle’s offers drive almost 50% of sales? Are Chipotle’s offers really about deals...or something else entirely?
In this episode, learn more about:
-- Why your ICP isn’t your Lighthouse Client.
-- How founders overlook this shift in prospecting.
-- If you’re selling a thing, you’re making a fast-food mistake.
-- The “vegan test” your offer is failing.
-- What Chipotle understands about offers that most founders miss.
GO DEEPER
-- Episode 17: The High Ticket Offer Lie Everyone Believes
-- Episode 29: Little Red Cup Economics
WORK WITH ME
If this episode surfaced something specific around your offers, sales, or systems, you can see how I work with clients here.
